Digital platforms
Ecommerce, web performance, technical SEO, AI Search and the platform decisions that make digital products work harder.
Head of Web Development / Scan Computers, Bolton
Building the systems
behind the experience.
£0K+technology cost savings
0+production deployments
0%+conversion improvement
0+years in web & digital
01
Divers Buddy
A product I founded to turn a useful idea into something real, shipped and evolving: tools, planning and resources for scuba divers.
View project
diversbuddy.app02 / Where I can contribute
Different problems need different perspectives.
Engineering leadership
Team structure, mentoring, delivery workflows, technical strategy and the practical work of helping teams move forward.
Product direction
UX/UI, experimentation and product decisions that connect customer needs with useful, well-delivered technology.
Sep 2025 — Present
Head of Web Development
Scan Computers
Dec 2021 — Aug 2025
Development Manager
JD Sports Fashion / JD Outdoor
Jul 2021 — Dec 2021
Front End Developer & DevOps Engineer
JD Sports Fashion / JD Outdoor
Sep 2019 — Jul 2021
Front End Developer
JD Sports Fashion / JD Outdoor
Oct 2018 — Aug 2019
Junior Front End Developer
JD Sports Fashion / JD Outdoor
04 / Evidence
Work that moved the numbers.
A 150%+ conversion increase
I led the redesign and frontend rebuild of Brasher, Eurohike and Peter Storm for JD Outdoor.
Aurora Commerce migrations
I successfully migrated GO Outdoors, Fishing Republic and Naylors Equestrian to Aurora Commerce.
Checkout built for choice
I led development and integration work across Apple Pay, Google Pay, Klarna, Laybuy, Clearpay, Openpay and PayPal/Braintree.
05 / A little context
Technical enough to build it.
Close enough to lead it.
I started in digital design, moved into frontend engineering and DevOps, then into development management. Today I work across people, platforms and product decisions while staying close to the detail.
More about me06 / Start a conversation